GDPR

GENERAL DATA PROTECTION REGULATION

The General Data Protection Regulation (GDPR) is a comprehensive update to existing European Union laws that goes into effect on May 25, 2018. The GDPR was designed to harmonize data privacy laws across Europe, to protect and empower all EU resident’s data privacy and to reshape the way organizations across the region approach data privacy.

Aaron and Shara's Commitment to GDPR

For more than 20 years, we have been committed to protecting the privacy and data of our 10's of thousands of global customers who use our trusted platforms. We value the trust you place in us to safeguard your personal information.

We embrace the GDPR as an opportunity to demonstrate and deepen our commitment to protecting your data.

What did Aaron and Shara do to prepare for GDPR?

Since the GDPR language was finalized in 2016, we have been taking steps to prepare for compliance with the new standards ahead of the May 25, 2018 implementation date. We are making enhancements to our processes, products, contracts, and documentation to help support our compliance with the GDPR. While many of these changes will not be directly visible to customers, we’re providing greater clarity on the way we collect, use, share and manage personal information through our new and improved User Privacy Policy. With these new standards in place, here is what’s new:

We have added some detail around what you can do with your data and how you can exercise your privacy rights.
We have given you additional information about when we delete your data.
We will provide increased transparency around the different purposes for which we use your personal information.

Read our Privacy Policy to learn more about how we approach data privacy.

What is the GDPR and when does it take effect?

The General Data Protection Regulation (GDPR) replaces the Data Protection Directive and was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy. It will become effective on May 25, 2018.

Who does the GDPR apply to?

The GDPR applies not only to organizations who process data in the EU, but also any organization that offers goods or services to, or monitors the behavior of people inside the EU. GDPR applies even if the processing takes place outside of the EU.

Which data elements fall under the GDPR?

The GDPR applies to information that directly or indirectly could identify an individual. This includes information, such as names, addresses, phone numbers, date of birth, as well as IP addresses, cookie identifiers, device information, advertising identifiers, financial information, geo-location information, social media information, consumer preferences, etc. To read more about the personal information that Aaron and Shara capture, please visit our User Privacy Policy.