Thanks for stopping by to read our Direct Cellars Review.
Looking for a Direct Cellars review? You’re in the right place. Today we are looking at Direct Cellars and we are going to share our full review. If you’re wondering whether it’s a scam or a legit company keep reading as we will reveal everything. Also we are not an affiliates for Direct Cellars so you can expect and honest review and not just another sales pitch like other reviews do!
Direct Cellars Review
Direct Cellars which is performing in the wine MLM niche was launched in 2014.
Direct Cellars are demanding to have US ‘offices in Fort Lauderdale, Chicago and Seattle’ on their site.
It is on the Direct Cellars website that the corporate address in Florida is given. In actual, this address belongs to Carr Workplaces, the ones who sell virtual mailing addresses. This is uncovered in the further research.
It is not clear whether the Direct Cellars survive in Florida other than just in name. Ditto Chicago and Seattle.
CEO and Founder, David DiStefano (right) is the one who headed up the Direct Cellars.
DiStefano’s MLM past becomes a mystery. His Facebook posts recommend that he must have been involved an affiliate in Bidify (2012), Solavei (2012) and Talk Fusion (2013).
In DiStefano’s first MLM project, Direct Cellars also appears as an executive.
To get the full information on the Direct Cellars MLM opportunity, keep reading.
The Direct Cellars Product Line
Direct Cellars market wine just as the company name conveys.
As the organization dispatches the collection of bottles every month, Customers of Direct Cellars do not have to choose from a selection of wines.
How are the choices picked up sent by you?
The taste of each wine is personally tested by our highly trained and profoundly experienced wine experts by tasting it.
The best choice is personally picked up for you from all over the world depending on the wines which they have tasted for you.
For two bottles of wine, retail clients of Direct Cellars either pay $69.95 or $99.95.
In order to receive wine continuously, monthly subscription can be done by the retail customers of $79.95 for four bottles or $49.95 a month for two bottles.
The Direct Cellars Compensation Plan
To offer monthly wine club memberships to the retail customers, the compensation plan of the Direct Cellars pays affiliates. Their affiliates are even paid to recruit new affiliates.
It is through a binary team that the residual commissions are paid out weekly and monthly they are paid by a unilevel team and on residual binary commissions a matching bonus is even available.
Direct Cellars Affiliate Ranks
Direct Cellars compensation plan includes the nine affiliate ranks within them.
Ahead with their various qualification criteria, they are as below:
- Wine Lover – These maintain and recruit at least one affiliate and sign up as a Direct Cellars affiliate.
- Wine Enthusiast – These earn commission qualified status
- Wine Critic – Three commission qualified members are maintained and recruited.
- Wine Specialist – Four commission qualified members are maintained and recruited
- Wine Expert – Five commission qualified members are maintained and recruited
- Wine Connoisseur – Six commission qualified members are maintained and recruited
- Wine Aficionado – Seven commission qualified members are maintained and recruited
- Wine Master – Eight commission qualified members are maintained and recruited
- Master Cellar – Nine commission qualified members are maintained and recruited
The Direct Cellars affiliate needs to maintain and recruit two effective affiliates as well as retain a $79.95 autoship in order to be enabled for MLM commissions.
The one who retains a $79.95 monthly autoship order is an effective Direct Cellars affiliate.
Every retail client they agree upon, Direct Cellars affiliates are paid $20 (it can also be a two or four bottle purchase).
Direct Cellars affiliate gets compensation on recruiting new affiliates.
Membership Amount spent on a newly recruited Direct Cellars affiliate helps in determining how much of a recruitment commission is paid out:
- Get paid $250 by recruiting a Premium Wine Lover Elite affiliate ($499.95)
- Get paid $125 by recruiting a Premium Wine Lover affiliate ($249.95)
Residual Commissions (binary)
In Direct Cellars, Residual binary commissions are paid out through a binary remuneration structure.
A binary remuneration structure split into two sides (left and right) and puts an affiliate at the highest point of a binary team:
The primary level of the binary team is comprised of two positions. The second level is created by breaking each of these two positions into another two positions (4 positions).
With there being no restriction to the depth of a binary team, following levels of the binary team are created in the similar way.
On both sides of the binary, sales volume is tracked. Direct Cellars pays affiliate a percentage of volume created by their weaker side and tallies up sales volume during the end of every week.
Percentage paid out can be determined by affiliate rank:
- Master Cellar – 20%
- Wine Expert – 12%
- Wine Enthusiast – 6%
- Wine Aficionado – 16%
- Wine Critic – 8%
- Wine Connoisseur – 14%
- Wine Specialist – 10%
- Wine Master – 18%
Residual Commissions (unilevel)
In Direct Cellars, Residual unilevel commissions are paid out by means of a unilevel pay plan structure.
With each personally recruited affiliate situated directly under them (level 1), a unilevel pay plan structure places an affiliate at the highest level of a unilevel team.
If any of the level 1 affiliate recruits new affiliates, then they will be placed on level 2 of the original affiliate’s unilevel group.
If any of the level 2 affiliate recruits new affiliates, then they will be placed on level 3 and so on.
Direct Cellars cap payable unilevel levels at nine, including commissions paid out as a percentage of sales volume developed by a unilevel team.
How many unilevel levels a Direct Cellars affiliate can earn on is determined by the below rank:
- Wine Lover – 10% on level 1
- Wine Critic – 10% on level 1 and 5% on levels 2 and 3
- Wine Enthusiast – 10% on level 1 and 5% on level 2
- Wine Expert – 10% on level 1, 5% on levels 2 and 3 and 4% on levels 4 and 5
- Wine Specialist – 10% on level 1, 5% on levels 2 and 3 and 4% on level 4
- Wine Aficionado – 10% on level 1, 5% on levels 2 and 3, 4% on levels 4 and 5 and 3% on levels 6 and 7
- Wine Connoisseur – 10% on level 1, 5% on levels 2 and 3, 4% on levels 4 and 5 and 3% on level 6
- Wine Master – 10% on level 1, 5% on levels 2 and 3, 4% on levels 4 and 5, 3% on levels 6 and 7 and 2% on level 8
- Master Cellar – 10% on level 1, 5% on levels 2 and 3, 4% on levels 4 and 5, 3% on levels 6 and 7 and 2% on levels 8 and 9
On binary commissions earned by recruited affiliates, Direct Cellars pay a matching bonus.
Down four levels of recruitment are paid out by the matching bonus, using the similar unilevel pay plan structure residual unilevel commissions are paid out through.
A check match on how many levels a Direct Cellars affiliate earns is again determined by the below ranks:
- Wine Lover – 10% match on level 1
- Wine Critic – 4% match on level 3, 5% match on level 2 and 10% match on level 1
- Wine Enthusiast –5% match on level 2 and 10% match on level 1
- Wine Specialist – 3% match on level 4, 4% match on level 3, 5% match on level 2, and 10% match on level 1
Joining Direct Cellars
With the Direct Cellars, Affiliate membership is tied to the purchase of one of two affiliate packages:
- Premium Wine Lover Elite – $499.95 for twelve bottles of wine
- Premium Wine Lover – $249.95 for four bottles of wine
Each Direct Cellars partner should pay $79.95 a month for a four bottle wine membership to keep up their participation.
Direct Cellars retail clients are looking at an ongoing cost of $25 a bottle for two bottles or $20 for four bottles by keeping the cost of the initial membership aside.
We source the best wines from wineries over the US, and also from the top suppliers in the world, including Germany, Spain, France, Italy, Australia , Argentina, Chile, South Africa, and many more.
The quality of wine is highly biased. We can compare the cost in order to measure the value.
This is possible by approaching a current Direct Cellars member for labels of few of the wines received by them.
If not the more adventurous can sign up as Direct Cellars retail clients and research the wine received by them.
Absence of control over what they are acquiring is one potential barricade for wine devotees.
Can my preferences on wine be changed as I take in more about what I like and what I do not care for?
No! This one is a tasting club. We are trying to get the guess work out for you.
What might be the enjoyment of a tasting club to taste, learn and investigate something new on the off chance that we simply sent you similar sorts of wine every month?
Direct Cellars also markets the membership as a wine-tasting club, to be reasonable. Remember that this obviously will not be for everyone out there.
Direct Cellars is not without red flags when it comes to the pay plan.
By paying $79.95 a month and enrolling other people who do likewise, the whole opportunity appears to be particularly adapted in signing up as a Direct Cellars member.
What number of affiliates directly impacts a member's income potential through rank, with nine enlisted affiliate on autoship required to maximize the remuneration plan.
Retail sales can be avoided as there are unfortunately no retail client qualifiers.
It has to be checked on an individual basis whether this is the case or not.
A quick check with a potential up line concerning what number of retail memberships versus recruited affiliates will uncover all you have to know, for prospective Direct Cellars affiliates.
What you are looking for is a good balance of both. Practically no retail and an abundance of recruited affiliates is an indication of a product-based pyramid scheme.
To recruit new affiliates the Direct Cellars affiliates are directly paid which actually does not help.
By presenting retail qualifiers, Direct Cellars can cure these issues (add two retail memberships to initial commission qualification and then one more per rank).
However, I am not seeing any real incentive to produce retail sales, which is likely reflected in how the dominant part of Direct Cellars members are dealing with their business.
Aaron and Shara What Do You Suggest?
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