Improve Your Website With A Single Video
Words can only convey so much information, but a video has the power to captivate the imagination. You already know that you'll get great results from powerful copy. All you need is strong writing skills, a call-to-action, and marketing know-how. What if you discovered that a single video clip had a greater impact to influence followers/customers by over 80%?
Where should you put the video on your website or blog? The landing page is the ideal spot as it's often the first page of your website people will see. You need something to keep people on the page if you want them to purchase your service or product, and a video is a great way to do just that.
What makes video content more powerful than written content? People are visual creators. We need to see the product or service in action. There is so much information on nearly every imaginable topic out there, it can be hard to differentiate what to trust. Video helps create a sense of trust. If a video offers a demo and provides a conversational approach, people are more likely to believe in what you're selling.
Another reason to add a video to your landing page: it keeps customers engaged. It inspires them to remain on your website for a longer period of time and that often leads to purchases. You need to give your visitors a reason to stay on the website and a powerful video with a call-to-action at the end is a smart way to do that.
Don't limit your website with a mix of written content, infographics, and stock photography. Create a snappy video to post on your site's landing page and watch your page ranks climb in the upcoming weeks.
Aaron and Shara What Do You Suggest?
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