Pre selling a product is something that is not found in most websites.
Nearly most websites are trying hard to sell, sell, and sell. Nothing else is important.
They try to put up their best, but not so overwhelming product, along with some pictures and the product description. They streamline order processing, identify affiliates, and try to do just about anything to sell their product.
But, it just does not work!
Furthermore, 99% of these websites fail. Why?
It is because, people tend to buy from people they know, and like. Most people try to avoid buying products from people they do not know.
In other words, most websites fail because they cannot generate that like factor. To put it simply, newbies fail to sell, because they have no idea on how to pre-sell.
What is this pre selling a product thingy?
When visitors or prospective buyers first arrive at a website, they view the site as something very new. It is your job to make them like your site. The site should be pleasant and make the buyer or stranger to like that site. As people are going to buy from a friend, you should be able to connect with them. They certainly do not want comments of people they don’t know. They would perhaps like a testimonial from a friend that they know. They will certainly avoid anyone trying to push the product down their throats.
Therefore, pre selling is the art of making your visitor like you. Alternately, pre selling is how you establish yourself as a knowledgeable person to the visitor. More than that pre selling is making people view you as a friend and not as a salesman. Finally, pre selling a product is the reason why you will ultimately be able to sell your product successfully.
Once you establish yourself as an expert, the chances of making a direct sale would then be better. In short, be aware of who you are, what you do, and convince yourself that you are very good at what you do.
Mastering the art of pre selling a product
When sending traffic to an affiliate product, master the art of the pre selling before you even take your visitors to the product page.
One of the simple facts is to never send your traffic directly to the affiliate page.
Always have an intermediary page that explains to your visitor why they should “click through” to the product and purchase it. But, don't do a hard sell here. Just get them into a nice frame of mind as to what this product will be able to solve for them. You should convert them into a better frame of mind, pre-disposed to buying the product when they are taken to the product sales page.
Suppose if you are offering a bonus for purchasing the product through your link. Then, make sure to mention that fact, and hard sell the bonus if appropriate. For example, if you have created a complimentary product that addresses some shortcomings of the product on sale. If so, be sure to mention what having your bonus will do for them.
Your bonus can be a tutorial, some videos, audio, and eBook or even software that helps one who is going to purchase the product. Remind them that the only way to get your bonus is to purchase the product through your link. If your visitor has already purchased the product through someone else's link, and writes to you to get your bonus, you can choose to offer it to him at a price!
You can also just give your visitors a bonus for signing up to an opt-in list. People nowadays are cautious about signing up any email newsletters or e-zines without a strong reason and privacy guarantee. Make sure your provide the obligatory text that says, “We do not sell, rent or barter your email addresses. We take your privacy seriously.” Also, let them know what they are getting in return for giving you their email address.
Once they have opted in, you can then send them straight to the sales page of the affiliate product. Be sure to use a redirect,so that you can count the number of clicks or opt-ins as well. You must also be able to change the affiliate program that you are promoting as and when you want.
When you successfully combine marketing, media, marketing, and good public relations… you can reach your intended audience.
This can definitely bring about business growth and increased revenues.
Best… 🙂
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We have just given you a brief idea on pre selling a product, try it and we are sure it will work.
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