How To Make Money With Google AdSense ?

Make Money With Google AdSense?

Top Paying Keywords! $100 per click! You have seen these headlines, right?

Are they real? Can one person clicking on you AdSense links really earn you a $100? Maybe, maybe not.

We always believed it was a whole lot of crap !

Nevertheless, Google AdSense and pay per click marketing through their AdSense adverts has become an essential part of most websites and blogs today.

In fact, Google AdSense has revolutionized the pay per click market by using an innovative approach to advertising.

Do People Really Make Money With Google AdSense ?

There is no doubt that the Google AdSense program is one of the most successful affiliate marketing programs ever created, but can clicks on your AdSense links really earn you money?

Yes, people do make money with Google AdSense but how much, and how are they doing it is the real question.

In the early days of the Internet, website publishers earned income through selling advertising banner space on their sites.

Usually these banners would be designed to catch the eye of the consumer in an attempt to get them to click on it. The website would then receive a tiny profit from the click through.

This was the standard way of generating advertising income until Google came up with Google AdSense. This paved the way to make money with Google AdSense.

Now every seasoned blogger is able to make money with Google AdSense

Competition From PPC Search Engine Marketing.

Ironically, today the main challenge currently facing the affiliate solution providers is the competition from [pay per click] PPC search engine marketing.

You simply sign-up to use the [pay per click] PPC service and then, upon approval, you are able to choose the style of adverts to place on your website.

This can be in the form of traditional banner ads or text links, in a variety of shapes and sizes. You also have the ability to manipulate the foreground and background colors of the PPC advertisements, allowing them to be blended into your sites style.

Each advert you publish on your site has your own unique publisher id, allowing click throughs to be credited to your PPC account.

So, What Does Google AdSense Actually Do?

Google AdSense is a program in which you get paid for targeting your readers to another websites product or service.

A click through is measured when someone actually clicks on the hyperlink. A great many web sites now have Google AdSense ads employed.

Google AdSense uses Google AdWords content and services in a display box that you place strategically on your website. Google AdWords customers pay Google a determined amount of money to place their ads. Google passes on around 60% of this value to AdSense users whenever an ad is clicked on.

Since the popularity of Google has risen to such prominence, AdSense affiliates can make a good living, if they can deploy the Google AdSense box effectively on their website.

In fact, more and more webmasters are making credible PPC incomes through Google AdSense alone on their sites. In short, the greatest thing with Google AdSense is that you don't have to sell a thing.

Google pays you every time someone clicks on the adverts that they place on your site. Google AdSense is easy to learn and it's possible to make with Google AdSense from anywhere. It can be just a few dollars to several hundred per day just by using little known techniques.

Whenever the Google AdSense ads on your sites are clicked, the amount you get paid will vary, sometimes greatly. The amount you receive depends on topic of the ads and how much webmasters are willing to pay to receive the clicks.

How Does One Make Money With Google AdSense ?

Let us say you have a goal of earning $100,000 a year from Google AdSense.

Is that possible? Let's see … $100,000 divided by 365 = $274 a day.

Therefore, your goal is to produce either:

274 pages which earn $1 a day OR
548 pages which earn 50 cents a day OR
1096 pages which earn 25 cents a day

Let's presume that you want to earn $1 a day per page… for which you need per page

400 visitors, 5% click-through rate (CTR) and average 5c payout, OR
200 visitors, 10% CTR and an average 5c payout, OR
100 visitors, 10% CTR, and an average 10c payout, OR
100 visitors, 5% CTR, and an average 20c payout, OR
50 visitors, 10% CTR and 20c average payout, OR
25 visitors, 20% CTR and 20c average payout, OR
20 visitors, 10% CTR and 50c average payout, OR
10 visitors, 20% CTR and 50c average payout, OR
5 visitors, 20% CTR, and $1 average payout.

Let's assume you choose a goal somewhere around the middle, say aiming for 50 visitors per page and want 274 pages earning $1 a day.

You would need 274 x 50 = 13,700 page views… Does that sound too tough?

If so, you'd better look for more profitable keywords and ways to improve your click-through rates.

Let us assume you choose a goal somewhere around the middle, say aiming for 50 visitors per page and want 274 pages earning $1 a day.

You would then need 274 x 50 = 13,700 page views a day.

Now, if you choose more profitable keywords and make $1 on average per page from, say, 10 visitors… i.e., 274 x 10 = 2740 page views a day.

It might look easier to achieve. If your average visitor sees 3 pages, you now need 913 unique visitors a day.

Is that too tough to achieve in your niche? If so, create two sites, each attracting half that number, 456 unique visitors, a day.

Can't achieve those click through rates and payouts?

Then you will either need more pages on your websites on more niche sites. I have seen click through rates varying between $0.05 and $300, so it obviously pays to do some research on popular keywords.

Also, keep in mind that some topics attract much higher payouts per click than others do.

For example, if your site is about topics such as debt consolidation or web hosting you'll earn much more per click than if it's about free things. On the other hand, if you concentrate only on top-paying keywords, you'll face an awful lot of tough competition. What you want are keywords that are high in demand and low in supply.

While it could contribute a nice little chunk to your income each month, don't won't follow the lead of those whose sites earn ONLY through Google AdSense.

Mainly because there are times when their AdSense accounts are disabled by Google and they're left scrambling to replace lost income.

In other words, if you are banned by AdSense, then you are done for.

This happens mainly because if you knowingly, or for testing purposes or even accidentally keep clicking on your own site's Google AdSense links once or twice, Google responds in a different fashion. Because, there are high chances that Google would a clamp on your AdSense account.

So only, use Google AdSense to supplement your affiliate marketing income and not replace it. Basically, it comes down to value.

Value for you, and value for your visitors.

It's important that visitors find information of value to them on your sites, and you can do that by offering balanced product reviews and articles on the related topic.

If after reading your content, they're not interested in the product or service offerings, then perhaps they'll see an AdSense ad that captures their interest. So placing Google AdSense on your site is a strategy that will put money in your pockets even if your visitors don't buy.

However, in the same way you need to be smart about choosing lucrative affiliate programs, you also want to do your homework when monetizing topics with AdSense.

Personally, we feel it doesn't make sense to build an entire site around financial products to make a few bucks on Google AdSense clicks, when you can earn up to $40 for a completed credit card application.

Building AdWords Program And Monetizing With Google AdSense.

For example, if you do some research and find out that one of the under represented niche topics with a huge market is ‘snakes'.

Although if you happen to research and learn that the ‘snakes' had close to 200,000 (just an example only), searches in Google in a particular month, then that is a sizeable interest in ‘snakes'.

Now it's impossible to fathom who could be interested in such a market?

Kids looking for snake pictures for a school project?

People wanting to buy snakes or someone who wants to visit Snake River?

What are you going to sell? Snakes? The game, ‘Snake'?

A $10 book on which you make a 15% commission?

A $60 poster from allposters.com on which you earn a 30% commission seemed to be the best bet, but how many people want to pay $60 for snake posters?

Now, that's not enough interest or commission potential to build a site around ‘snakes'.

So, how about incorporating AdSense to boost potential profitability?

Well, search Google for ‘snakes' and see what comes up in the Google AdWords column?

ZILCH! NADA!

If you want to monetize your blog with Google AdSense, you have to pick topics whose AdWords advertisers spend mega-bucks per click. How do you figure out what those topics are?

Easy!

If you haven't already done so, open up a Google AdWords account and create a new campaign. Add a list of keywords (one niche topic at a time), then click on ‘estimate traffic'. The resulting page will show you the average cost per click for each keyword. Make note of the most expensive words in that list and optimize your pages for those phrases, and that's how you'll really profit with Google AdSense.

Yes there is money to be made with Google AdSense and top paying keywords can make you more but don't get ripped off by paying too much for some “magic list”.

You can find the above principle highlighted clearly below (this is a very old list – please note that it is not the value that we are trying to convey, but the principle)

Keyword	Cost Per Click	Clicks/Day	Cost/Day
insurance	$17.41	49,893.5	$868,645.81
credit	$8.67	25,705.0	$222,862.34
auto insurance	$29.48	6,453.0	$190,234.44
travel	$5.02	35,084.5	$176,124.19
mortgage	$13.03	12,172.0	$158,601.16
loans	$9.38	13,966.5	$131,005.77
home insurance	$18.75	6,152.0	$115,350.00
cars	$3.90	26,198.5	$102,174.15
debt	$9.17	11,104.5	$101,828.26
furniture	$1.76	57,463.5	$101,135.76

You can always search for top moving keywords from either wordstream.com, or spyfu.com, or keywordtool.io, or keywordspy.com, or google.com/trends/… there are so many of them.

We strongly suggest you visit them, for a detailed breakdown of this awesome list.

It just goes to prove the fact that, keyword prices result in ZERO profit if there are no clicks.

Its cost/day (keyword price X clicks/day) that makes you rich AND not the keyword price itself.

Positioning Your Ads.

The amazing thing about the AdSense advertising system is how one simple change in POSITIONING OF YOUR ADS can have a profound impact upon the earnings you receive from it.

The average CTR by Ad Format, they say is (this changes according to market movements and trends. The below information is relatively an old one – and is for explanation purposes only)

Format	CTR
336 x 280	7.46%
300 x 250	5.58%
728 x 90	3.16%
120 x 240	2.99%
160 x 600	2.44%
120 x 600	1.33%
468 x 60	0.53%

The above table makes some sort of sense, which ad format you should be using for managing AdSense ads…

Now this is not all… you have to learn to how to position the Ad Blocks properly… You will also subsequently realize that

the 468 x 60 format is not as effective as the square box (250 x 250)
the ads should be inside the page rather than in the upper part
the colors of the ads should be similar to the colors of the website
it is profitable to create pages targeting high-paying keywords
the link ad unit is equally, if not more effective
it is effective to shift ads constantly to gauge the most profitable sequence
a Google search box also should be added (although not a must)

You can also visit the AdSense Help Center for more Optimization Tips… their link is given below..

https://www.google.com/support/AdSense/bin/static.py?page=tips.html

Now, we know of geeks, who have included a small program in their page, which makes the AdSense ads, constantly switch positions in line with entry and re-entry of the same IP address and other factors…

Don’t ask us how they do it, 🙂 but logically it shouldn’t be too difficult, we guess a class or css file should be able to do it.

That’s about it for now…

And if you want to also make money with affiliate marketing, then go check out our affiliate marketing section here.

Tomorrow, let us review what happens if you suddenly get banned by AdSense.

And then what are the best alternatives for Google AdSense.

Ciao…

Best.. 🙂

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